How do we build Competitive Advantage?
• Analytics & Insights
• Project Definition &
Innovation
• Market Definition
How do we build Competitive Advantage?
• Brand Definition
• Brand Positioning
• Brand Expression
What will we do When, How?
• Marketing/Comm Strategy
• Performance Metrics
• CSI Strategy
• Brand Implementation & Custodianship
Right People, Right Bus?
• Brand Definition
• Brand Positioning
• Brand Expression